Lessons From The Failure And Success Of Jason Njoku

Lessons From The Life Of Jason Njoku
Jason Njoku is the CEO/Co-Founder of IrokoTV an African movie streaming site as well as Iroking.com a music streaming site. He is currently on the Forbes list of African youngest billionaires. Below are lessons from his rise to wealth you can learn from:

1. No Failure Is Final: Two years before his success with IrokoTV, Jason suffered a fatal failure that left him bankrupt and broke when his magazine called Brash crashed. According to him he owed every single person he knew in Manchester where he lived at the time. He was so devastated that he could not go out for two months and eventually had to move back in with his mother in London.
2. Every Failure Contains In It A Seed For Success: It was while he was living with his mom that he got the idea for IrokoTV. He realized that his mom now enjoys seeing more of Nollywood movies but they were not very available. He discovered this applied to many Nigerians living in the UK and even US. This told him there is a great market for Nollywood movies abroad and so he built a business around this. Within two year he went from a broke guy to being rated one of the Forbes magazine ‘Ten Young African Millionaires To Watch’
3. Success Is Not So Much About Where You Are But Who You Are: Though he grew and lived abroad, Jason’s million spinning idea was of Nigerian origin. While many Nigerians want to run abroad to for greener pastures, Jason came back to Nigeria to make his millions, proving that there is a green pasture right under your nose.
4. Relationships Are Vital: When he conceived his idea, Jason was a ‘broke ass’. The seed capital to execute his idea was provided with a call and follow-up email to Bastian Gotter, his German roommate at University back in Manchester. Bastian is now COO at IrokoTV.
5. Start Small; Use Leverage: What is now IrokoTV.com started out as a YouTube channel Dec 2010. But within the first year, 2011, he had grossed in over $1million from advertising alone. By the way getting a YouTube channel is free and still is.
6. Nothing Succeeds like Success: Jason never went out in search of investors. After the story of his success got out investors started falling over themselves to invest generously in IrokoTV. He accepted a total of $10Million from two investors.
7. You Don’t Need A Grand Idea To Hit It Big just Solve people’s problem and they will happily make you rich: think about it, Jason’s idea is almost a no-brainer. He doesn’t produce movies, nor does he act. All he does is help Africans abroad enjoy African movies, and see how rich he is today.
I believe in you, go forth! Succeed against the odds! You can do it.

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